To be an exceptionally reliable, friendly and competent company with a positive impact on society and the environment.
Our Goals
About Merlons
merlons’ activities are based on the import and distribution of interior and exterior finishing materials and household furniture in Georgia. The company was founded in 2011 by Charmi Group and soon gained the exclusive rights to the first international brand VitrA. In 2012, VitrA brand showrooms were opened in Tbilisi and Batumi.
01
With modern showrooms and an energetic project sales team, VitrA Georgia quickly gained the trust of customers for both private and corporate projects. The company has supplied a number of important projects throughout Georgia, such as: Moxy Marriott Tbilisi, Radisson Tbilisi, Rixos Borjomi, Holiday inn Telavi, Mcdonald’s, KFC, Best Western Kutaisi, Best western Batumi, Ibis Styles, Grand Gloria Batumi, Hostel Factory, Gagua Clinic , Chateau Art Vine Arthana, Bank of Georgia, airports, houses of justice, etc.
02
Inspired by success, the team started to take care of scaling up and finding brands that were not present in the market in 2020. (At that time, merlons was created – the brand name of the company “BMC Charm” Ltd.) Based on the recommendations obtained from the survey of loyal customers and successful designers, the selection and delivery of new, different and technological brands of products to the market is already ongoing.
03
In addition to VitrA in 2024 merlons was already represented on the market with a separate showroom and more than 10 international brands, including: Infinity – Italian large format tiles, Ascale – Italian large format tiles, Simas – Italian colored sanitary ware, Meir – Australian mixers and shower systems, Reginox – Dutch kitchen sinks and accessories, Dune – Spanish ceramic tiles, Carisa – British decorative dryers, Nofer – Spanish bathroom accessories.
04
Brand Story
For millennia, merlons were solid, defensive structures that crowned the architecture of castle walls. Their purpose, across the world—including in Georgia—was to provide an added sense of security for the people of that era. Inspired by this historical concept, the founders of merlons sought to create a brand that embodies reliability in today’s ever-changing world.
merlons was founded with a clear destination: to establish a brand that brings internationally recognized and time-tested quality, modern technologies, and design innovations to the Georgian market while considering the needs and desires of consumers.
With every hardworking and talented professional we discover, by sharing knowledge and supporting professional growth, we add another merlon, making merlons even stronger and enhancing our customers’ confidence.
Our goal is for our employees and customers to feel safe and comfortable in their relationship with merlons, just as people in past eras felt within their castles.
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